It’s remarkable, really, that the Minikini has done so well. We invested in it, getting quite a lot stocked, at the end of 2007. Yes, we were a little tentative, but the product seemed a novel one and such a unique idea seemed a little too good to pass up.
The Minikini sold pretty solidly in the opening months. As you might except, the first comers were the, shall we say, more mature customers, and the colours of which we sold most were as equally expected – dark browns, and dark blonde.
Over the months, though, sales began to multiply, fairly steadily at first. And with the increase in sales, the colours expanded. Soon we were selling more of the brazen blues of this world, and red joined too.
Of course, we weren’t complaining! It’s one of our favourite products. So we kept ordering the stock to meet the demands.
And over the months, the more adventurous colours started to outsell the traditional dyes. And even more interestingly, the customers didn’t change all that much; true, a lot more of the buyers were younger women, but a lot of the original customers remained.
I don’t know what affected the switch – I should really ask when we sell the product off! – but it seems likely that the original colours opened a door the a sense of fun.
We’ve even had a few men!  It’s really not a product exclusively for women. Everyone’s getting in on the act. In fact, by the end of 2009 we were out selling our stock four or fives times when we started stocking the product.
It’s hard to know what it signifies. But it seems to be injecting some fun into things, and we’re all to happy to help provide!
Let’s hope the Minikini Natural Organic Range isn’t a dying fad!